Module 4 Goods and Services

Module 4 Goods and Services - 1 Running Head: Goods and...

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Running Head: Goods and Services William Brown Module 4: Goods and Services December 9th, 2010 MKT 240: Principles of Marketing 1
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Goods and Services There are four primary contrasts between goods and services. The main difference between goods and services is that a service is an undefined or intangible action or process that has no determinable measurability; a good on the other hand is actual or tangible, the product of a process, and has physical measurements. The business aspect of this difference is that a good can be patented but a service cannot; this means that a service based company has to rely on excellence in their product and quick expansion to stay ahead of other competition who can freely copy there product. The second difference is that a service requires some interaction with the consumer. Goods are produced in a facility that requires no interaction with the consumer and can be made at the convenience of the company. The third difference is that services, with a few exceptions, change daily to adapt to the changing needs of the customer. Goods can be produced everyday with little to no changes.
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Module 4 Goods and Services - 1 Running Head: Goods and...

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