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Running Head: Executive Summary William Brown Module 6: Executive Marketing Summary December 23, 2010 MKT 240: Principles of Marketing 1
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Executive Marketing Summary: NinjaKnife Entertainment NinjaKnife Entertainment is a revolutionary video game enhancement and design company. NinjaKnife creates experiences for the user rather than just an entertaining afternoon. Our clients are teenagers and young adults who are seeking a real action packed, in your face, and realistic first person shooter experience. Our newest game, AK 47 Assassination, partners with Playstation Move and Xbox Kinetic technologies to put a gun in your hand and gives you the ability to run, jump, duck, dive, and swim from the comfort of your own living room. The last ten years has seen and explosion in growth for video games. In the past year both Playstation and Xbox have created motion action gaming but neither have developed a first person shooter for this technology. AK 47 Assassination will fill this void.
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