test Chap002 - Chapter 2 LINKING MARKETING AND CORPORATE...

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Unformatted text preview: Chapter 2 LINKING MARKETING AND CORPORATE STRATEGIES Test Item Table Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms and Facts) Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) Where Can an A in Ice Cream Making Lead? (pp. 23-24) 1 2,3 Organizations and Their Levels of Strategy (pp. 24-27) 4, 5, 6, 9, 10, 12, 13, 14, 16, 17, 18, 19, 20, 27, 29, 30, 33, 39, 40, 41, 46, 151, 152, 155, 156 7, 8, 15, 22, 23, 24, 31, 32, 34, 35, 36, 37, 38, 43, 44, 45, 47, 153, 155 11, 21, 25, 26, 28, 42, 151, 154 Setting Strategic Directions (pp. 27-32) 48, 49, 51, 56, 57, 58, 59, 60, 61, 62, 63, 65, 66, 67, 71, 72, 73, 74, 75, 78, 79, 80, 81, 82, 86, 91, 96, 99, 157 52, 55, 68, 69, 76, 77, 83, 84, 87, 88, 89, 92, 93, 94, 97, 158, 159, 160 50, 53, 54, 56, 64, 70, 85, 90, 95, 98, 145, 157 The Strategic Marketing Process (pp.32-39) 100, 101, 102, 103, 105, 108, 109, 110, 118, 119, 123, 124, 126, 131, 132, 133, 134, 137, 138, 140, 142, 143, 161, 162, 163, 165 104, 106, 107, 113, 114, 115, 116, 125, 127, 141, 144, 146, 161, 162, 166, 167 111, 112, 117, 120, 121, 122, 128, 129, 130, 135, 136, 139, 145, 164 Video Case: Golden Valley Microwave Foods (pp. 41-42) 147 148, 150 149 Note: Bold numbers indicate short essay questions. 636363 CHAPTER 2 LINKING MARKETING AND CORPORATE STRATEGIES MULTIPLE CHOICE QUESTIONS 2-1 CHAPTER OPENING EXAMPLE: BEN & JERRYS DEFINITION Ben & Jerry's is primarily a marketer of: a. Woodstock memorabilia. b. chocolate chip cookie dough franchises. c. all natural ice cream. d. programs to save the Amazon rain forests. e. all of the above. Answer: c Page: 22 Rationale: The web page illustrated on page 22 states that Ben & Jerrys mission is to make, distribute, and sell the finest quality all natural ice cream and related products. 2-2 CHAPTER OPENING EXAMPLE: BEN & JERRYS CONCEPTUAL Ben & Jerry's Rainforest Crunch ice cream is representative of the founding partners' concern for: a. environmental and social responsibility. b. profits above everything else. c. human relations and employee welfare. d. return on investment by Latin American shareholders. e. amicable relations with the U.S. government. Answer: a Page: 23 Rationale: Ben Cohen and Jerry Greenfield developed Rainforest Crunch ice cream to help raise money to preserve Amazon rain forests and also to provide income to Aboriginal people in that region. Although they reportedly ran into a snag when some of their suppliers of Brazil nuts raised their prices substantially, this product is representative of their environmental and social concerns. 2-3 CHAPTER OPENING EXAMPLE: BEN & JERRYS CONCEPTUAL Ben & Jerrys has international sales in: a. Europe, the Mideast, and Asia....
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test Chap002 - Chapter 2 LINKING MARKETING AND CORPORATE...

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