test Chap004 - Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY...

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Unformatted text preview: Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING Test Item Table Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms and Facts) Level 2: Conceptual (Understands Concepts and Principles) Level 3: Application (Applies Principles) There Is More to Anheuser-Busch than Meets the Palate (pp. 81-82) 1, 2, 3, 4, 5 Nature and Significance of Marketing Ethics (pp. 82-83) 6, 7, 8, 10, 11, 22, 23, 9, 11, 12, 17, 18, 19, 20, 21, 13, 14, 15, 16, 24, 25 Understanding Ethical Marketing Behavior (pp. 83-88) 26, 27, 33, 34, 37, 38, 46, 49, 52, 53, 57, 58, 61, 62, 69, 70, 77, 78, 85, 86, 133, 140 29, 30, 32, 41, 42, 45, 47, 48, 50, 51, 54, 55, 59, 60, 63, 64, 67, 71, 72, 74, 75, 76, 76, 81, 82, 83, 87, 88, 89, 133, 134, 137, 138, 139 28, 31, 35, 36, 39, 40, 43, 44, 56, 65, 66, 68, 73, 80, 84, 90, 134, 135, 136, 141 Understanding Social Responsibility in Marketing (pp. 88-92) 91, 98, 101, 104, 107, 108, 112, 113, 121, 122, 123, 125, 142, 148 92, 93, 94, 99, 102,103, 105, 106, 109, 110, 114, 115, 116, 117, 118, 119, 120, 124, 126, 127, 128, 129, 142, 143, 146 95, 96, 97, 100, 111, 137, 138, 140, 144, 145, 147 Video Case: Energy Performance Systems, Inc. (pp. 93-95) 130, 131, 132, 149 Note: Bold numbers indicate short essay questions. 192 CHAPTER 4 ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING MULTIPLE CHOICE QUESTIONS 4-1 CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCH CONCEPTUAL Demarketing is defined as marketing to reduce demand for a good or service. Which of the following companies has engaged in demarketing? a. General Motors b. Microsoft c. Anheuser-Busch d. General Electric e. Johnson & Johnson Answer: c Page: 81 Rationale: Anheuser-Busch has worked to convince people not to abuse its products. Demarketing does not destroy product demand; it only reduces or shifts it. 4-2 CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCH CONCEPTUAL Anheuser-Busch's commitment to saving the environment indicates that it would act in accordance with the __________, the view that an organization should discover and satisfy the needs of its consumers in a way that provides for society's well-being. a. societal marketing concept b. rights of the consumerist c. generic mission statement d. marketing concept e. sales concept Answer: a Page: 17 Rationale: Chapter 1 defines the societal marketing concept. Many of Anheuser-Busch's programs exemplify the societal marketing concept. It established a Consumer Awareness and Education department to promote responsible drinking through new programs, advertising, and partnerships. Anheuser-Busch also is an advocate and sponsor of numerous environmental programs. 193 4-3 CHAPTER OPENING EXAMPLE: ANHEUSER-BUSCH CONCEPTUAL The Family Talk About Drinking campaign developed by Anheuser-Busch to help parents address the topic of underage drinking is an example of: a. ethical behavior in marketing....
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test Chap004 - Chapter 4 ETHICS AND SOCIAL RESPONSIBILITY...

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