test Chap005 - Chapter 5 CONSUMER BEHAVIOR Test Item Table...

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Unformatted text preview: Chapter 5 CONSUMER BEHAVIOR Test Item Table Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms & Facts) Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) Savvy Automakers Know Thy Custom(h)er (pp. 99-100) 1, 2 3 Consumer Purchase Decision Process (pp. 100-104) 4, 5, 7, 16, 20, 22, 23, 24, 27, 28, 30, 36, 37, 38, 41, 43, 46, 49, 51, 52, 179 8, 9, 10, 11, 12, 13, 15, 18, 19, 21, 25, 29, 31, 33, 34, 35, 42, 48, 50, 53, 54, 55, 56, 57, 178 6, 14, 17, 26, 32, 39, 40, 44, 45, 47, 177, 180 Psychological Influences on Consumer Behavior (pp. 104-111) 58, 59, 60, 64, 65, 66, 68, 69, 73, 74, 75, 76, 80, 81, 84, 87, 89, 91, 94, 95, 98, 100, 101, 103, 104, 107, 108, 112, 115, 119, 120, 125, 126, 131, 132, 133, 134, 135, 183 62, 63, 67, 78, 83, 86, 90, 93, 96, 105, 106, 109, 110, 116, 117, 118, 121, 127, 129, 130, 181, 182, 184 61, 70, 71, 72, 77, 79, 82, 85, 88, 92, 97, 99, 102, 111, 113, 114, 122, 123, 124, 128, 136, 181, 183 Sociocultural Influences on Consumer Behavior (pp. 112-117) 139, 141, 143, 144, 147, 148, 149, 154, 155, 157, 167, 173, 174, 186 137, 138, 142, 145, 153, 156, 158, 160, 161, 162, 163, 168, 169, 170, 171, 186, 187, 188 140, 146, 150, 151, 152, 159, 164, 165, 166, 172, 185, 188, 189 Video Case: Ken Davis Products. Inc.: Barbecue Sauces for Nonimprovisers (pp. 118-119) 175, 176 Note: Bold numbers indicate short essay questions. 252 CHAPTER 5 CONSUMER BEHAVIOR MULTIPLE CHOICE QUESTIONS 5-1 CHAPTER OPENING EXAMPLE: THE AUTO CUSTOM(H)ER CONCEPTUAL Which of the following statements about how women buy cars today is true? a. Women have no particular likes or dislikes which makes it very difficult to view them as a viable target market. b. Most women actually enjoy the price negotiation process. c. To accommodate women customers, automobile dealers have not changed the way they sell cars in the last three decades. d. Women are most likely to make their car purchase selection as a result of information provided by a friend or a relative. e. Women rely more heavily on promotional information to make their final car purchase decision than men do. Answer: d Page: 99 Rationale: Choice d is a correct statement. Regarding the incorrect choices, recognition of women as purchasers and influencers in car and truck buying has altered the behavior of dealers, including doing away with negotiation. Women look at promotional material, but do not rely on it to make their final decision. 5-2 CHAPTER OPENING EXAMPLE: THE AUTO CUSTOM(H)ER CONCEPTUAL Who buys 60 percent of all new cars and light trucks? a. Men b. Women c. Teens d. People representing ethnic minority groups e. None of the above....
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This note was uploaded on 04/04/2011 for the course MAR 2100 taught by Professor Joy during the Spring '11 term at Daytona State College.

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test Chap005 - Chapter 5 CONSUMER BEHAVIOR Test Item Table...

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