test Chap007 - Chapter 7 REACHING GLOBAL MARKETS Test Item...

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Unformatted text preview: Chapter 7 REACHING GLOBAL MARKETS Test Item Table Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms & Facts) Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) Now the World Can Breathe EasierOne Nose at a Time (p. 139) 1, 2 Dynamics of World Trade (pp. 140-146) 12, 21, 28, 29, 37, 39, 43, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 66, 68, 72, 176, 178 3, 4, 5, 6, 7, 8, 9, 10, 11, 13, 14, 15, 16, 17, 19, 22, 23, 24, 32, 33, 34, 35, 36, 38, 40, 41, 42, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 70, 71, 73, 74, 75, 76, 77, 78, 79, 80, 175, 177 18, 20, 25, 26, 27, 30, 31, 65, 67, 69 A Global Environmental Scan (pp. 146-150) 81, 86, 91, 95, 96, 97, 101, 105, 106, 110, 179, 181, 182 82, 83, 84, 85, 100, 104, 107, 109, 112, 113, 179, 180 87, 88, 89, 90, 92, 93, 94, 98, 99, 102, 103, 108, 111, 114 Global Market-Entry Strategies (pp. 150-153) 115, 116, 117, 118, 119, 120, 121, 123, 125, 131, 132, 143, 145, 146, 152, 153, 183 126, 127, 128, 129, 130, 135, 136, 137, 138, 139, 140, 141, 142, 148, 149, 150, 151, 154, 156, 157, 158, 159, 160, 184, 185 122, 124, 133, 134, 144, 147, 155 Crafting a Worldwide Marketing Effort (pp. 154-156) 161, 164, 166, 168, 170, 172, 186, 188 162, 167, 187 163, 165, 169, 171 Video Case: CNS Breathe Right Strips: Reaching the Worlds Noses (pp. 158-159) 173, 174 Note: Bold numbers indicate short essay questions. 377 CHAPTER 7 REACHING GLOBAL MARKETS MULTIPLE CHOICE QUESTIONS 7-1 CHAPTER OPENING EXAMPLE: BREATHE RIGHT CONCEPTUAL Breathe Right nasal strips are targeted at: a. mainly athletes although people with allergies and people that snore or sleep with people that snore have started buying them. b. mainly people who snore although people who sleep with snorers have been purchasing them. c. mainly people with allergies who do not wish to be medicated. d. generation Xers who use them as a fashion statement. e. athletes, people with allergies, people who snore, and those who sleep with those who snore. Answer: e Page: 139 Rationale: The chapter opening example describes athletes, those with allergies, those who snore, and those who sleep with those who snore as the target for Breathe Right strips. 7-2 CHAPTER OPENING EXAMPLE: BREATHE RIGHT CONCEPTUAL Which of the following statements is true? a. Ninety-five percent of the worlds population live outside the United States. b. Those living outside the United States have two-thirds of the worlds purchasing power. c. Breathe Right nasal strips are sold on four continents. d. Many global markets are growing faster than comparable markets in the United States. e. All of the above statements are true....
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test Chap007 - Chapter 7 REACHING GLOBAL MARKETS Test Item...

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