test Chap013 - Chapter 13 MANAGING MARKETING CHANNELS AND...

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Unformatted text preview: Chapter 13 MANAGING MARKETING CHANNELS AND SUPPLY CHAINS Test Item Table Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms & Facts) Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) Avons Makeover is More than Cosmetic (pp. 281) 4 1, 2, 3 Nature and Importance of Marketing Channels (pp. 282-283) 5, 9, 10, 11, 13, 17, 18, 19, 20, 21, 24, 25, 26, 8, 14, 16, 28, 29, 156, 157 6, 7, 12, 15, 22, 23, 27, 30, 31, Channel Structure and Organization (pp. 284-289) 33, 39, 44, 47, 50, 53, 58, 62, 64, 67, 69, 71, 72, 73, 75, 76, 77, 78, 79, 160 34, 36, 40, 41, 42, 43, 46, 51, 52, 54, 59, 60, 68, 80, 158, 159 32, 35, 37, 38, 45, 48, 49, 55, 56, 57, 61, 63, 65, 66, 70, 74, 81, Channel Choice and Management (pp. 290-293) 85, 87, 91, 103, 104, 105, 107, 110, 111, 82, 83, 90, 92, 93, 94, 96, 101, 102, 106, 113, 161, 162, 163, 164 84, 86, 88, 89, 95, 97, 98, 99, 100, 108, 109, 112, 114, Logistics and Supply Chain Management (pp. 294-297) 115, 117, 118, 119, 120, 121, 124, 127, 128, 166 122, 123, 125, 165, 167 116, 126, 168, 169 Two Concepts of Logistics Management in a Supply Chain (pp. 297-298) 131, 132, 135, 136, 137, 138, 140, 142, 143, 144, 145, 149, 150, 129, 130, 133, 134, 139, 151, 170 141, 146, 147, 148, 152, Video Case: Creston Vineyards (pp. 300-301) 155, 153, 154, Note: Bold numbers indicate short essay questions. 829 CHAPTER 13 MANAGING MARKETING CHANNELS AND SUPPLY CHAINS MULTIPLE CHOICE QUESTIONS 13-1 CHAPTER OPENING EXAMPLE: AVON APPLICATION Avon is most closely associated with which type of distribution strategy? a. intensive indirect distribution b. direct distribution c. dual distribution d. selective indirect distribution e. electronic distribution Answer: c Page: 281 Rationale: Avon's system of independent representatives is an example of direct distribution, while its website ( www.avon.com ) is an electronic channel and the shop-within-a-store format is used in selected JCPenney stores. 13-2 CHAPTER OPENING EXAMPLE: AVON APPLICATION Avon's research showed that 59 percent of women who don't buy Avon products would if they were more accessible. These women were saying that Avon's distribution system that used only independent representatives did not create adequate __________ utilities. a. time and creation b. place and time c. form and place d. possession and form e. application and time Answer: b Page: 281 Rationale: Avon's independent representatives did not make the cosmetics available when and where its potential customers wanted them. 830 13-3 CHAPTER OPENING EXAMPLE: AVON APPLICATION Avons decision to make its cosmetics available through independent sales representatives, at JCPenney stores, and on its website, provided: a. bimodal positioning....
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test Chap013 - Chapter 13 MANAGING MARKETING CHANNELS AND...

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