test Chap014 - Chapter 14 RETAILING AND WHOLESALING Test...

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Chapter 14 RETAILING AND WHOLESALING Test Item Table Major Section of the Chapter Level of Learning Level 1: Definition (Knows Basic Terms Level 2: Conceptual (Understands Concepts & Principles) Level 3: Application (Applies Principles) Smart, Chic, and Cheap: Target Hits the Bull’s-Eye! (pp. 303-304) 3, 4, 5 1, 2 The Value of Retailing (pp. 304-305) 6, 170 7, 8, 9, 10, 11, 13, 15, 16, 17 12, 14, 171 Classifying Retail Outlets (pp. 305-308) 18, 19, 20, 21, 22, 23, 24, 25, 26, 28, 33, 39, 42, 44, 46, 48, 51, 52, 53, 54, 56, 173 29, 30, 31, 35, 36, 43, 49, 57, 58, 172, 174, 175 27, 32, 34, 37, 38, 40, 41, 45, 47, 50, 55 Nonstore Retailing (pp. 309-312) 59, 75 60, 62, 63, 65, 66, 67, 68, 69, 70, 72, 73, 74, 76, 77, 78, 79, 80 61, 64, 71 Retailing Strategy (pp. 312-315) 85, 86, 90, 91, 92, 94, 96, 99, 105, 106, 107, 109, 114, 115, 116, 117, 119, 120, 121, 123, 176 98, 100, 101, 102, 103, 104, 110, 111, 112, 113, 124, 125, 126, 177, 178 81, 82, 83, 84, 87, 88, 89, 93, 95, 97, 108, 118, 122 The Changing Nature of Retailing (pp. 315-316) 127, 130, 131 128, 132, 133, 134, 135, 180 129, 179 Wholesaling (pp. 316-318) 137, 139, 140, 145, 146, 150, 152, 154, 155, 158, 160, 161, 165, 166, 183, 184 136, 138, 141, 143, 144, 148, 149, 151, 157, 164, 182 142, 147, 153, 156, 159, 162, 163, 181 Video Case: Mall of America (pp. 320-321) 168, 169 167 Note: Bold numbers indicate short essay questions. 895
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CHAPTER 14 RETAILING AND WHOLESALING MULTIPLE CHOICE QUESTIONS 14-1 CHAPTER OPENING EXAMPLE: TARGET APPLICATION When Target stopped competing head-on with Kmart and Wal-Mart and designated itself an upscale discounter, it used a __________ strategy. a. repositioning b. reverse marketing c. diversification d. harvesting e. market aggregation Answer: a Page: 303 Rationale: Target concluded it could not go head-to-head with Kmart and Wal-Mart so it repositioned itself as an upscale discounter. 14-2 CHAPTER OPENING EXAMPLE APPLICATION Target's very successful bull's-eye is an example of a: a. copyright. b. trade name. c. service market. d. logo. e. generic brand. Answer: d Page: 303 Rationale: The text defines logo as any device that cannot be spoken, (design, sound, shape or color) or combination of these used to distinguish a seller's goods or services, which describes Target’s bulls-eye—similar to Apple’s rainbow-colored apple. 896
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14-3 CHAPTER OPENING EXAMPLE CONCEPTUAL Target.com provides access to Target merchandise in locales where no Target stores exist. In terms of utility, Target.com's primary purpose is to create __________ utility. a. form b. function c. place d. channel e. distribution Answer: c Page: 303 Rationale: Target’s website provides place utility—an opportunity for customers to obtain the product even in locales where no Target stores exist.
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This note was uploaded on 04/04/2011 for the course MAR 2100 taught by Professor Joy during the Spring '11 term at Daytona State College.

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test Chap014 - Chapter 14 RETAILING AND WHOLESALING Test...

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