Abu-Ali 1 Mahadi Abu-Ali Final Project HSET 201 Prof. Samarelli 20 April 2020
Abu-Ali 2 The area of tourism that I have the most interest in is cruise lines. This paper will consist of information regarding research and analysis of The Carnival Cruise Line. Their mission statement is “Together, we deliver joyful vacation experiences and breakthrough shareholder returns by exceeding guest expectations and leveraging our industry-leading scale.”Its reputation has allowed them to surpass their competitors by a margin and through personal experience, it creates memories one can never forget. At affordable prices, it is the perfect vacation regardless of age and the amount of people to bring along with you. My research and analysis will be shown through these categories: Product, currents trends in the market plan, marketing objectives, target customers, pricing, distribution, their ways to sell their product, promotion, and lastly where the company will stand in the future. To begin, I will introduce the Carnival Cruise line and its product. About the Product The Carnival Cruise Line is an international cruise line with its headquarters based in Doral, Florida. The carnival cruise features day and nighttime entertainment such as stage shows, musical performances, deck parties, casinos and so on. All while sailing on the sea and ashore to different islands across the world. Ships come in different sizes and have a range of holding up 1000- 7000 guests. The biggest Carnival Cruise Line ship is the Mardi Grass which has 20 decks and 7000 guest rooms. The Carnival Cruise Line is best known for its Caribbean Cruises, they also said to exotic and destinations such as Mexico, Bahamas, Alaska, Europe, and Hawaii. Additionally, Carnival Cruise Line Australia has two ships and offers cruises from Sydney and Brisbane to New Zealand and the Pacific Islands. Carnival Cruise Line was founded in the early 1970s by Ted Arison. The company began its operation with a vision of a boatload, a single second hand ship with just enough fuel to make a one-way trip from Miami to San Juan. From one small ship that, to now having over 100 ships that operate 2 to 17-day voyages departing from every coast in the U.S As the years went on, the began to expand more and more and in 1879 it achieves the position as the “The World’s Most Popular Cruise Line”. It is now the most known cruise line in the world and has impacted other cruise lines to begin their business. Reports in late June 2019 stated that Carnival was
Abu-Ali 3 building their first terminal in Japan, in the port city of Sasebo, to be named Uragashira Cruise Terminal. Local officials were hoping that the terminal would be open by late July 2020.
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- Carnival Cruise Lines, Cruise ship, cruise line, Holland America Line, carnival cruise line, Carnival Corporation