HSET FINAL .docx - Abu-Ali 1 Mahadi Abu-Ali Final Project...

Abu-Ali 1
Mahadi Abu-Ali
Final Project
HSET 201
Prof. Samarelli
20 April 2020

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The area of tourism that I have the most interest in is cruise lines. This paper will consist
of information regarding research and analysis of The Carnival Cruise Line. Their mission
statement is “Together, we deliver joyful vacation experiences and breakthrough shareholder
returns by exceeding guest expectations and leveraging our industry-leading scale.”Its reputation
has allowed them to surpass their competitors by a margin and through personal experience, it
creates memories one can never forget. At affordable prices, it is the perfect vacation regardless
of age and the amount of people to bring along with you. My research and analysis will be
shown through these categories: Product, currents trends in the market plan, marketing
objectives, target customers, pricing, distribution, their ways to sell their product, promotion, and
lastly where the company will stand in the future. To begin, I will introduce the Carnival Cruise
line and its product.
About the Product
The Carnival Cruise Line is an international cruise line with its headquarters based in
Doral, Florida. The carnival cruise features day and nighttime entertainment such as stage
shows, musical performances, deck parties, casinos and so on. All while sailing on the sea and
ashore to different islands across the world. Ships come in different sizes and have a range of
holding up 1000- 7000 guests. The biggest Carnival Cruise Line ship is the Mardi Grass which
has 20 decks and 7000 guest rooms. The Carnival Cruise Line is best known for its Caribbean
Cruises, they also said to exotic and destinations such as Mexico, Bahamas, Alaska, Europe, and
Hawaii. Additionally, Carnival Cruise Line Australia has two ships and offers cruises from
Sydney and Brisbane to New Zealand and the Pacific Islands.
Carnival Cruise Line was founded in the early 1970s by Ted Arison. The company began
its operation with a vision of a boatload, a single second hand ship with just enough fuel to make
a one-way trip from Miami to San Juan. From one small ship that, to now having over 100 ships
that operate 2 to 17-day voyages departing from every coast in the U.S As the years went on,
the began to expand more and more and in 1879 it achieves the position as the “The World’s
Most Popular Cruise Line”. It is now the most known cruise line in the world and has impacted
other cruise lines to begin their business. Reports in late June 2019 stated that Carnival was

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building their first terminal in Japan, in the port city of Sasebo, to be named Uragashira Cruise
Terminal. Local officials were hoping that the terminal would be open by late July 2020.