Accenture - Delivering High Performance- Focusing on Emerging Markets

Accenture - Delivering High Performance- Focusing on Emerging Markets

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Delivering High Performance SPECIAL ADVERTISING SECTION Focusing on Emerging Markets The Research Report To read the brand building and marketing effectiveness report, go to: http://accenture.com/brandreport More on High Performance Business To see insights from Accenture’s research and experience, including its study of over 500 high performers, go to: http://accenture.com/research Branding in China To learn more about branding in China, go to: http://accenture.com/chinamarket FOR MORE INFORMATION hile the shortest route between two points is usually a straight line, sometimes it’s faster to follow the contours of the land. When it comes to selling products and services in new markets, that means learning the terrain to determine the unique char- acteristics of the market. Unfortunately, many companies over- look this basic marketing tenet, assuming that what is popular in one country will auto- matically be popular in another or that a new country can be seen as a monolithic market. High-performance businesses, on the other hand, know how to achieve and maintain competitive positions in attractive markets. In today’s multi-polar world, increasingly that means emerging markets. With a population of 1.3 billion and a GDP of more than
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