KLINE GROUP - Male Grooming Outlook 2007

KLINE GROUP - Male Grooming Outlook 2007 - Male Grooming...

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Fact Sheet www.KlineGroup.com © 2008 Kline & Company Inc. Male Grooming Products 2007: Europe Market Analysis and Opportunities The Market Male grooming accounts for 23% of cosmetic and toiletry sales in Europe. Changing attitudes and other macro factors, such as women introducing products to men and a larger focus on overall health and well-being, spur growth. Of all the categories, fragrances is the largest. Sales by Product Category, 2007 Fragrances for men Personal cleansing products Razors and blades Deodorants and antiperspirants Shampoos Al other EUR Million Competitive Landscape Kline examined over 20 brands ranging with sales under EUR 1 million to EUR 400 million in 2007. Each of the brands covered promote themselves based on different core premises, such as professional expertise, comprehensive care, and understanding men's needs. Market Share of Top Five Companies, 2007 Axe/Lynx Nivea for Men Jean Paul Gaultier
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