PWC - MNC Structuring - Building_to_win-final

PWC - MNC Structuring - Building_to_win-final - Retail...

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Unformatted text preview: Retail & Consumer Building to win How multinationals are structuring to compete in emerging markets With the current volatile condition of the global economy and any real recovery in developed markets appearing to be some time away, the importance of emerging markets to global retail and consumer-products companies is clearer than ever. Countries like China and India promise brighter returns to counter lagging results in more developed economies. Market-facing strategy is not the only key to success for retail and consumer-products companies operating in emerging markets, however. Internal organisation structures must provide flexibility on the ground, support long-term corporate direction, ensure timely, effective decision-making and attract and grow the right talent. Striking the right balance between local, regional and corporate is critical. How does the emerging market fit within the existing organisational structure? How are multinational organisations creating the kinds of structural platforms necessary to compete and win in emerging markets where geography, cultural differences, business practices and regulatory frameworks often collide? Over the past decade multinationals have simplified and standardised processes globally to improve operational efficiencies, and they are continuing to do so. This report, produced in cooperation with the Economist Intelligence Unit, examines how successful companies are organising to create economies of scale; where power resides and why; what impact cultural values can have on the organisation and why talent and leadership are such challenging areas to manage. To all our interviewees, thank you for your time and insights. We hope this report helps you build an approach to support long-term success. Sincerely, Carrie Yu Global Retail and Consumer Leader PricewaterhouseCoopers Foreword Table of Contents 01 Executive summary 3 02 Introduction 8 03 Global restructuring 13 04 In-country operating models 23 05 Corporate culture 30 06 Emerging talent 37 07 Conclusion 44 Page Building to win PricewaterhouseCoopers 3 01 Executive summary Building to win 4 PricewaterhouseCoopers The global retail and consumer sectors face, at best, an uncertain outlook in 2009. Most of the developed world is in recession and despite some glimmers of hope mainly in the form of slowing rates of decline in key indicators real economic recovery is likely some distance away. Now, emerging markets, on which many companies in the retail and consumer sectors and indeed, many other sectors have been pinning their hopes for growth, are also being dragged down into the mire. The depth and length of the emerging-market troubles are of great concern to senior executives in the retail and consumer- products sectors. They have made large-scale investments in these countries in recent years based on expectations of significant growth. Operations in emerging markets will be under intense pressure to deliver on these growth...
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PWC - MNC Structuring - Building_to_win-final - Retail...

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