PWC - The outlook for the retail and consumer products

PWC - The outlook for the retail and consumer products -...

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Unformatted text preview: Retail & Consumer Glimmers amid the gloom The outlook for the retail and consumer products sector in emerging markets Glimmers amid the gloom PricewaterhouseCoopers 1 Foreword Well before the current global economic malaise, multinationals have been shifting strategy to concentrate on emerging markets: they know thats where the growth is going to be. Now, as the developed world economies face many challenges, emerging world economies look like they will be relatively better off in the next few years with emerging Asia appearing to be the star performer. Some sub-sectors within retail and consumer products are actually performing quite well even now. Which are those sectors and why are they out- performing? Which sectors are being especially hard hit? How are companies in these sectors responding, and what does the mid-term outlook hold? This report, produced in co-operation with the Economist Intelligence Unit, focuses on six segments: food and general retail, fashion and apparel, fast food restaurants, fast moving consumer goods, luxury goods and consumer durables and electronics and on emerging markets in Asia, Latin America and Central and Eastern Europe. The good news from the report is that the industry as a whole appears to be more resilient than many others even though some short-term pain is certainly expected. We may see that the fortunes of certain sub-sectors are even more divergent post-recession. Thank you to our colleagues and the Economist Intelligence Unit. The insights in the report provide much food for thought for addressing the challenges and opportunities that lie ahead. Sincerely, Carrie Yu Global Retail and Consumer Leader PricewaterhouseCoopers Glimmers amid the gloom PricewaterhouseCoopers 2 Table of contents Executive summary 3 Introduction 6 Section 1: Retail Food and general retail 12 Fashion and apparel 20 Fast-food restaurants 24 Section 2: Consumer products Fast moving consumer goods 28 Luxury goods 33 Consumer durables and electronics 36 Conclusion 40 Page This report was written in co-operation with the Economist Intelligence Unit's industry and management research division. The economic and industry forecasts included are those of the Economist Intelligence Unit. Glimmers amid the gloom PricewaterhouseCoopers 3 Executive summary Glimmers amid the gloom PricewaterhouseCoopers 4 Executive summary Multinational retail and consumer-products firms that have increasingly looked to emerging markets in Asia, Central and Eastern Europe (CEE) and Latin America to drive the next wave of growth will be concerned by their recent economic performance. Consumer sentiment has been buffeted on all sides by a steady stream of negative developments: crashing real estate markets, plummeting international trade, factory closures, unemployment and falling remittance flows. The latest bad news, particularly for Central America, is the outbreak of H1N1 flu (swine flu)....
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PWC - The outlook for the retail and consumer products -...

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