Workbook page 133 RT - 2. Cruise lines: Carnival, Delta...

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Worksheet 9.2 The Marketing Process Name Date Directions: Choose the brand that you know the most about from the segments of the travel industry listed below. Explain how that brand markets itself in relation to each of the 4 Ps. In other words, describe its product, promotion techniques, the place where it makes its sales, and pricing strategy. (If you need to find more about the brand you chose, use resources such as the Internet.) 1. Hotels: Motel 6, Holiday Inn Express, Embassy Suites, or Ritz Carlton Brand selected a. Product b. Promotion c. Place d. Price e. Do any of these marketing decisions seem inconsistent?
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Unformatted text preview: 2. Cruise lines: Carnival, Delta Queen, Windjammer, or Silversea Brand selected _____________________________________ a. Product _____________________________________ b. Promotion _____________________________________ c. Place _____________________________________ d. Price e. Do any of these marketing decisions seem inconsistent? 3. Car rental: Hertz, Alamo, or Enterprise Brand selected ___________________ a. Product __________________ b. Promotion ___________________ c. Place __________________ d. Price e. Do any of these marketing decisions seem inconsistent? Chapter 9: Marketing 133...
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This note was uploaded on 04/05/2011 for the course PUBLIC ADM 204 taught by Professor Dr.m during the Spring '11 term at Kaplan University.

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Workbook page 133 RT - 2. Cruise lines: Carnival, Delta...

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