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Unformatted text preview: 2. Cruise lines: Carnival, Delta Queen, Windjammer, or Silversea Brand selected _____________________________________ a. Product _____________________________________ b. Promotion _____________________________________ c. Place _____________________________________ d. Price e. Do any of these marketing decisions seem inconsistent? 3. Car rental: Hertz, Alamo, or Enterprise Brand selected ___________________ a. Product __________________ b. Promotion ___________________ c. Place __________________ d. Price e. Do any of these marketing decisions seem inconsistent? Chapter 9: Marketing 133...
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This note was uploaded on 04/05/2011 for the course PUBLIC ADM 204 taught by Professor Dr.m during the Spring '11 term at Kaplan University.
- Spring '11