13jan10 - Telecom 3010 Telecom 13 January 2010 Bring #2...

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Unformatted text preview: Telecom 3010 Telecom 13 January 2010 Bring #2 Pencil to Class Friday! Bring Test on Chapter 1 Friday Also login at listserv.uga.edu Sign up for TELE3010SP2010 Sign TELE3010SP2010 Bring #2 Pencil to Class Friday! Bring Decline and fall of landline phones Decline Netflix, Google Maps, and NY Times Netflix, The Future of Print Media? The Fox News New Hire Fox Gross (2010) Chapter 1 Gross Network TV Ratings (dark blue) Primetime HH Rating by Season 1984-2008 Season 1984-85 1985-86 1986-87 1987-88 1988-89 1989-90 1990-91* 1991-92 1992-93 1993-94 1994-95 1995-96 1996-97 1997-98 1998-99 Network Indepen Affiliates dent 44.8 45.1 43.3 40.1 38.7 36.5 38.4 41.0 40.4 40.5 37.8 35.7 33.2 31.4 31.3 9.7 10.1 10.5 11.5 11.7 11.9 7.8 5.5 5.7 6.1 6.4 6.6 6.7 6.7 7.2 Public PremiuAd/Basic m/Pay Cable Cable 2.6 4.0 3.6 2.5 2.7 2.5 2.4 2.2 2.3 2.1 2.2 2.2 2.2 2.1 2.1 2.0 2.0 3.4 3.3 3.8 3.9 3.6 3.4 3.1 3.0 3.0 3.1 3.3 3.7 3.9 4.2 3.9 4.7 6.0 7.5 9.0 11.6 12.8 13.6 14.1 15.9 18.0 19.8 22.3 24.1 Other Cable 8 hours 21 min. 4 hours 49 min. hours Average TV Viewing for 2008-09 TV Season For the 2008-2009 TV season, the amount of television watched reached an all-time high as Americans spent four hours and 49 minutes a day on average in front of the TV, up four minutes from last year and up 20% from 10 years ago. The average household watched eight hours and 21 minutes a day on average, also at an all-time high. high. Growth of Digital Cable TV Growth HH Penetration of Technologies HH More gaming on HDTV Gross (2010) Chapter 1 Gross • WWII and Radio WWII - Roosevelt fireside chats - Hitler effectively uses radio Hitler - Interest in studying media effects Interest on the audience grew on Gross (2010) Chapter 1 Gross • Universities and media Universities - Speech/Theater Speech/Theater - English/Writing English/Writing radio performance journalism Gross (2010) Chapter 1 Gross The Functions of Media • Presenting Entertainment Presenting • Disseminating News and Information Disseminating Haitian Earthquake news Videos at YouTube Videos YouTube • Aiding Commerce Aiding • ebay and Craig’s List ebay News consumption and The Daily Show The Text p. 13: College students get their news from Text The Daily Show The Gross (2010) Chapter 1 Gross The Functions of Media (cont.) • Transmitting Culture and Customs Transmitting “All Americans carry guns.” • Acting as a Watchdog Acting • Providing Relaxation and Comfort Providing • Connecting People to Each Other Connecting Gross (2010) Democratization of Media Gross • Gatekeeper Paradigm Shift Gatekeeper • DVR Impact DVR • User-generated Content User-generated Gross (2010) Chapter 1 Gross • Convergence Convergence Content not limited by single channel Content CATV, abc.com, Hulu.com CATV, • Proliferation Proliferation Video anywhere, anytime, even in stores! Video • Resilience Resilience TV’s impact on radio 1940s, 1950s TV’s Revolution versus Evolution Revolution Bring #2 Pencil to Class Friday! Bring Test on Chapter 1 Friday Bring #2 pencil with eraser Bring Login at listserv.uga.edu Sign up for TELE3010SP2010 Sign TELE3010SP2010 ...
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