klopfenstein-3010sp2010 - Telecommunications 3010 Spring...

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Telecommunications 3010 Spring 2010 Instructor: Dr. Bruce Klopfenstein Office: 101-B E-Mail: klopfens@grady.uga.edu Phone: (706) 542-4964 Office Hours: MWF 4:30 – 6:00 Class 2:30P-03:20P MWF TA: Everett Long, elong5@uga.edu Course Description: This 3-credit course studies the historical, economic, regulatory, international, and social effects of the internet, broadcast television, cable television, radio, movies, and other electronic media. Emphasis is placed on the professional career prospective, but the course is also of value for consumers of electronic media. Course Goals: Upon completion of the course, students should be able to: 1. Understand the historical events that have shaped the current electronic media scene, both in the United States and abroad. 2. Articulate the importance and influence of the electronic media. 3. Demonstrate a theoretical knowledge of the business aspects of the media, such as advertising, sales, engineering, promotion, and audience research. 4. Evidence knowledge of the process by which programs go from idea to screen on the major electronic media. 4. Know the major legal and ethical requirements of the business. 5. Plan initial steps of a career path, if interested in a career in electronic media. Class Meetings: 2:30PM - 3:20PM MWF Required Text: Lynne Schafer Gross, An Introduction to Electronic Media, 10th ed. (New York: McGraw-Hill, 2010). Methodology Statement: The structure of the course is lecture/discussion. Although classes will vary, in general they will begin with the assignment of the chapter to be discussed the next week, a test and discussion on the chapter assigned for the class, and activities related to the
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klopfenstein-3010sp2010 - Telecommunications 3010 Spring...

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