Dr. Bruce Klopfenstein
MWF 4:30 – 6:00
Everett Long, firstname.lastname@example.org
This 3-credit course studies the historical, economic, regulatory,
international, and social effects of the internet, broadcast television, cable television, radio,
movies, and other electronic media. Emphasis is placed on the professional career prospective,
but the course is also of value for consumers of electronic media.
Upon completion of the course, students should be able to:
Understand the historical events that have shaped the current electronic media scene, both in
the United States and abroad.
Articulate the importance and influence of the electronic media.
Demonstrate a theoretical knowledge of the business aspects of the media, such as
advertising, sales, engineering, promotion, and audience research.
Evidence knowledge of the process by which programs go from idea to screen on the major
Know the major legal and ethical requirements of the business.
Plan initial steps of a career path, if interested in a career in electronic media.
2:30PM - 3:20PM MWF
Lynne Schafer Gross,
An Introduction to Electronic Media,
York: McGraw-Hill, 2010).
The structure of the course is lecture/discussion.
will vary, in general they will begin with the assignment of the chapter to be discussed the next
week, a test and discussion on the chapter assigned for the class, and activities related to the