adv205_test2ch6 - 1. Which of the following statements...

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1. Which of the following statements about the focus- group method of gathering marketing research is true? It is not a projective technique. Several corporations use focus groups to help them design their surveys. Focus groups are not a valid representation of the population because they are comprised of six or more people who are typical of the target market 2. A questions such as "Why do you allow your child to have a pet?" would most likely be a part of a _____ research project. Qualitative research uses open-ended questions.
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3. There are very few studies that use data aimed at disentangling the relationship between quality of care and litigation activity against nursing homes. Lobbying groups have funded most of the recent national studies of this issue. Researchers began by looking at the nursing home information stored in Westlaw's Adverse Filings, a lawsuits database. This database would contain: Secondary data are information that have been previously collected or published, usually for some other purpose.
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4. Before Kraft introduced
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This note was uploaded on 04/06/2011 for the course ADV 205 taught by Professor Bukovac during the Spring '08 term at Michigan State University.

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adv205_test2ch6 - 1. Which of the following statements...

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