adv205_test2ch8 - 1. The _ component of the message...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
1. The _____ component of the message strategy would include budgets, scheduling limitations, and mandatories.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
( 1 ) 2. The term "creatives" refers to: ( 0 ) 3. An ad for Asian Sensations newest product line of snack foods encourages its readers to "Thai something new." The creatives who designed this ad intended its headline to be a(n): According to the creative pyramid, headlines can be used to be attention-getting devices and break through consumers' psychological screens.
Background image of page 2
( 1 ) 4. Truly great ads do have certain characteristics in common. The text refers to these as: ( 1 ) 5. An ad from National Peanut Board advises its readers that peanut butter is "like an energy bar with curves." The ad's illustration shows peanut butter thickly spread on a bagel to indicate how peanut butter can be used as part of a healthy lifestyle. In this example, creativity was used to: Creativity helps advertising inform.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
( 1 ) 6. After an ad agency had been hired to prepare a new ad campaign for the Rival Seal-
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 6

adv205_test2ch8 - 1. The _ component of the message...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online