IB Project - Detailed Instr3uctions W2011

IB Project - Detailed Instr3uctions W2011 - 4/7/2011...

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4/7/2011 7:10:20 a4/p4 International Business Project Details Title Page – Use Specified Format – Your name will only be on the title page 1. Executive Memo - (30 points) a. 2 Pages MAX , singled spaced in Memo to the Board of Directors b. This should be a persuasive argument to convince the Board of Directors to approve your proposed international project. It should anticipate and answer possible objections that board members like me might have to the project. Members of the Board are persuaded by hard facts not by feelings and hunches. (See attached format example) 2. Appendix A - Company History and Description. (5 points) 3. Appendix B – DG-PEST (10 points) 4. Appendix C – Cultural Profiles (15 points) 5. Appendix D - Potential Ethical Issues (5 points) 6. Appendix E - Main Competitors (5 points) 7. Appendix F – Localization vs. Globalization (5 points) 8. Appendix G – Entry Modes (5 points) 9. Appendix H – Organizational Structure (5 points) 10. Appendix I – TBD (5 points) References/Works Cited (5 Points) Use recent sources, at least 10 from your country’s local newspapers, 3 journal articles, and other sources. Use books as well as websites, vary your sources, and cite them appropriately. List them in alphabetical order by author. Use APA style. Don’t use footnotes or endnotes. Use In-text citations to link references to the text. Professional Presentation (5 points) Points will be deducted for excessive typos and unprofessional formatting that makes it difficult to read and access data. If you print double sided (and save a tree) put three staples in the left margin to create a book binding. If you print single sided then use one staple in the upper left and corner. DO NOT use binders or plastic slip covers of any kind. Last Page – Use Specified Format 1
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MGT466 International Business Project Name: ?????????????? Team: ?????????????? Section: ?????????????? Score: _____________ 2 This is the only place that your name or your team name will appear on the document.
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Executive Memo To: Board of Directors From: Chairperson of International Expansion Committee DO NOT put your name here Date: Date Handed in Subject: International Expansion Paragraph #1 - Summary Our company is x (see appendix A), our product is y, and we want to set up operations in country z by using the _____ entry mode. Country z is appropriate because of x policies about trade, foreign
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IB Project - Detailed Instr3uctions W2011 - 4/7/2011...

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