320 TMorris

320 TMorris - MEMORANDUM To From Date Kyle Price(Manager of...

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MEMORANDUM To: Kyle Price (Manager of JerseyNet, Inc.) From: Taylor Morris (Media Relations Consultant) Date: October 23, 2007 Re: Increasing Internet visibility Mr. Price, I appreciate your request for advice on how to increase the visibility of JerseyNet, Inc. on the Internet. There are many good ways to improve and retain Internet visibility; however, I will narrow the process to three essential factors: (1) Visually-oriented website, (2) Search Engine Optimization, and (3) Press Releases and Weblogs. Visual Website Good People always prefer visual-friendly websites. I suggest hiring someone in website graphics and design to include at least the following in your website layout: Pictures of people and products related to your industry Action settings; e.g., mouse-over movements, sound bites for mouse clicks, etc . . . Videos that have key staff speaking about the company, explaining products, etc . . . Three-dimensional graphics and designs Having a visual-friendly website attracts more customers, establishes credibility, and reflects professionalism. This is a good start to increasing your company’s visibility, but there are better ways to get people to visit your website. Search Engines Better Whenever people look for sports jerseys online, they go to the major search engines; i.e., Google, Yahoo, Microsoft, Ask, etc. . . . If you do not have top
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This note was uploaded on 04/07/2011 for the course MCOMM 320 taught by Professor Rockwood during the Winter '07 term at BYU.

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320 TMorris - MEMORANDUM To From Date Kyle Price(Manager of...

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