555 Brochure Design

555 Brochure Design - • Proximity is used to group...

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Desig n Basic principles of 
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examples REI Barack Obama The Fray Anthropologie
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alignment   Alignment is used to organize information and images     Center alignment is formal and boring   Try to explore left and right alignment   Everything should be aligned with something
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emphasis   Emphasis is used to show the reader what to look at first    Place emphasis on text/images that are most important    To add emphasis make it bigger, bolder, a different color   Place emphasis on things like headings and titles
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proximity
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Unformatted text preview: • Proximity is used to group information together • Group things together logically • Use space to show your reader what items are related • Ex: headings should be grouped with the text that follows repetition • Repetition is used to unify your document • Repeat fonts, colors, and designs throughout • Better to keep it simple and unified than to have disconnected elements examples REI Barack Obama The Fray Anthropologie...
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