555 Ethos, Pathos, and Logos

555 Ethos, Pathos, and Logos - Ethos,Pathos,andLogos

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BUILDING YOUR AUDIENCE’S TRUST AND FAITH IN YOUR  MESSAGE Ethos, Pathos, and Logos
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Ethos Your reader will judge what they perceive as your  intelligence level. Your reader will judge whether you are sincere or  manipulative, whether you care about them as readers, and  whether you respect your reader’s opinions. Don’t act like an authority if you’re not. If you’re not an expert, convince your reader of your ethos  by how you write and talk about your issue. Your reader will judge your reliability. “Virtue is not demonstrated by arguing that we are morally  upright. It is demonstrated by arguing in a morally  responsible way.” –Gerard Hauser  (Introduction to Rhetorical Theory pg. 156)
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Quote from Hauser “We trust individuals who are intelligent. If we believe the  person is well informed, has studied a question  thoroughly, is clearheaded and reasonable in her beliefs, 
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555 Ethos, Pathos, and Logos - Ethos,Pathos,andLogos

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