BSOP206 Week 2 Threaded Discussion � Design of Goods & Services & Forecasting

BSOP206 Week 2 Threaded Discussion � Design of Goods & Services & Forecasting

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BSOP – Operations Strategy Week 2 Threaded Discussion – Design of Goods & Services & Forecasting Your text states that in order to maximize the potential for success, top companies focus on only a few products. Why do you think they do this? Can you give us an example of this phenomenon that is not in our text? Some people attempt to put down a business, by dismissively tagging it as a single-product company. It is generally assumed the enterprise is doomed to a limited future with its risky reliance on just one source of income, the thought being that it is better to enjoy a diversity of revenues and a balanced portfolio of goods for sale. This is not always true though; a few small, multinational companies only produce one thing, but do it so well that they enjoy success in markets all over the world. Illycaffè S.p.A., the coffee makers from northern Italy, is one such example. The business is still a private company and remains family owned and run, despite achieving annual revenues in excess of $175m. That makes it a relatively small competitor beside industry giants like Nestlé, but most experts agree that no one matches Illy's coffee for consistency and quality. Illy has grown to become perhaps the foremost of all coffee brands supplying many of the finest restaurants, cafes and hotels all over the globe. It sells just one superlative blend, made up of 100 per cent Arabica beans, the most subtle and aromatic of coffee beans. Another company, solution provider GetConnect is overcoming the challenges of today’s economy by selling only one product that leverages hot trends like SAAS, Web conferencing and green IT. GetConnect does nothing but sell and service Adobe Systems ' Connect Pro Web conferencing and e-learning solution. The single-product approach has served them well through
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This note was uploaded on 04/05/2011 for the course BUS 206 taught by Professor Iatauro during the Fall '10 term at DeVry Manhattan.

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BSOP206 Week 2 Threaded Discussion � Design of Goods & Services & Forecasting

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