MINI8-01 - Mini test 8 Review of attempt 1 Started on...

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Mini test 8 Review of attempt 1 Started on Tuesday, April 5, 2011, 08:58 PM Completed on Tuesday, April 5, 2011, 09:08 PM Time taken 9 mins 50 secs Grade 7 out of a maximum of 10 ( 70 %) Question 1 Marks: 1 In channels of distribution where there are both large players and small players, a(n) ___________, usually the largest member of the channel will assume responsibility for coordinating activities in the channel? Choose one answer. a. System administrator b. Opinion leader. c. Vertical marketing system d. Channel captain e. Financial planner Incorrect Marks for this submission: 0/1. Question 2 Marks: 1 One of the ways intermediaries create value is to? Choose one answer. a. Decrease the number of transactions needed to create an efficient market. b. Increase the amount of money customers are willing to pay for a good or service. c. Provide a buffer between consumer and producer so individuals don't feel like they are dealing with a large corporation.
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d. These are all ways that intermediaries create value. e. Invest in trucks that are much more expensive than other companies in the channel can afford. Correct Marks for this submission: 1/1. Question 3 Marks: 1 Sometimes companies will agree to a partnership where one company sells its product through another company's distribution network. One of the advantages of this approach is?
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MINI8-01 - Mini test 8 Review of attempt 1 Started on...

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