BSBMGT617 - task 2 - Ozhouse Clean Business Plan.docx -...
98%(50)49 out of 50 people found this document helpful
This preview shows page 1 - 3 out of 11 pages.
Task 2 – Develop a business plan and a role-playBusiness Plan OzHouseExecutive summaryOzhouse Clean is located in Melbourne and offers professional residential cleaning services.The company emerged in 2005 and is a family owned and operated company operated byJames and Nancy Anderson. James and Nancy are the directors of the company. His daughters,Amanda and Sarah, are also employed by the company. Amanda is the operations manager andSarah is the administration manager.ViewOzhouse has a constant focus to establish itself as the most respected and sought aftercleaning service and facilities support in Melbourne. It also has the vision of always providingthe customer with all the services in an environmentally correct manner. We exist to attractand retain customers.ValuesRespect: Take time to understand and value each person and respect their choices.Responsibility: act with integrity towards our employees, our customers, the community andthe environment.Excellence: Always strive to provide the best quality experience with regards to our cleanlinessand our customer service.Integrity: act with honesty, openness and do what we say we will do.Caring: a duty to take care of our employees, customers and the environment.Innovation: to be industry leaders.Strategic objectivesThe main objectives of Ozhouse are as follows:• Increase the number of customers by 20% in the first year of introduction of commercialcleaning services and 10% thereafter.• Implement best practices in cleaning operations, including environmentally sustainablepractices.• Provide our clients with a professional and friendly service.
• Meeting or exceeding customer expectations.Market analysisThe company sees itself as different from competitors because it is a family business with afocus on quality and the satisfaction and satisfaction of employees and customers. Themanagement team understands that this point of difference may need to change as thebusiness grows. A qualified marketing officer may be necessary.Currently, target customers are located in Greater Melbourne area. The target customers arepeople who want a professional, reliable and immaculate cleaning service.Competition in the business of dry cleaning / laundry in the Melbourne area is not fierce. Thecompany believes that Home Cleaning Melbourne and My home service in Melbourne is thecompany's largest local competitor.Today Ozhouse Clean has 15 janitors, all part-time workers, working between 10 and 15 hoursper week. Currently the company has approximately 70 regular customers based in Melbournecity center. These clients require regular household cleaning, weekly or biweekly, for hoursranging from 3 to 6 hours. A standard hourly rate of $ 40 per hour is charged. The staff receivesan hourly rate of $ 25 per hour, with the cost of the products provided to the cleaning staff,including equipment and supplies in progress, and runs for approximately $ 2 per hour at thetop. The company is also reviewing whether it is wiser to migrate to a full-time permanentcleaning team. This is partly because there is a large turnover of occasional employees and