VictoriaSecret-1 -...

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Victoria’s Secret gets intimate with Sri Lanka 20 October 2006 | Source: US lingerie giant Victoria’s Secret says that despite rising production costs and worldwide competition from countries like China and Vietnam, it plans to source even more from Sri Lanka over the coming years. On a visit to the island earlier this week, two of the company's top executives tell Dilshani Samaraweera why Sri Lankan lingerie is such a hit. Sri Lanka might be a small supplier to the global garment market (it accounts for less than 1% of total clothing imports into the US) - but when it comes to intimate apparel like sultry nightwear and sexy underwear, the conservative island has a hot reputation. Jerry Stritzke, chief operating officer of Victoria's Secret Megabrand which includes Victoria's Secret Stores, Victoria's Secret Direct and Victoria's Secret Beauty, explains that the company's sourcing relationship with Sri Lanka "started 19 years ago with Mast Industries," the sourcing arm of Limited Brands , which owns Victoria's Secret. "Then Victoria's Secret had 145 stores - and now we have 1,000 stores," he adds. Over the years Sri Lanka has become one of the biggest suppliers to the US brand. For instance 55m of the 70m Victoria's Secret panties made every year come from
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This note was uploaded on 04/06/2011 for the course ACC 300 taught by Professor Barga during the Spring '11 term at St. Leo.

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VictoriaSecret-1 -...

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