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Ch7,8,9StudyGuides - Chapter 7 8 and 9 Study Guide...

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Chapter 7, 8 and 9 Study Guide TRUE/FALSE 1. AkPharm, Inc. has developed Cat-Sip, a lactose-free milk designed to be digestible by cats. The market for this product is cats. False 2. Geography, psychographics, and benefits sought are examples of possible segmentation variables used by marketers. True 3. Use of the Internet can cut marketing research costs by 25 to 40 percent and provide results in half the time it takes to do traditional telephone surveys. True 4.. Competitive intelligence allows managers to predict changes in business relationships, identify marketplace opportunities, and discover new or potential competitors. True MULTIPLE CHOICE 5 . A true marketing decision support systems (DSS) should be: a. flexible b. discovery-oriented c. interactive d. accessibility e. a DSS should be all of these 6. Marketing managers would typically use marketing research to: a. eliminate any guesswork in decision making b. implement a sales promotion c. handle an individual customer’s complaint d. determine why a new product failed e. do all of these 7 . The first step in the marketing research process is to:
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