Ch7,8,9StudyGuides - Chapter 7, 8 and 9 Study Guide...

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Chapter 7, 8 and 9 Study Guide TRUE/FALSE 1. AkPharm, Inc. has developed Cat-Sip, a lactose-free milk designed to be digestible by cats. The market for this product is cats. False 2. Geography, psychographics, and benefits sought are examples of possible segmentation variables used by marketers. True 3. Use of the Internet can cut marketing research costs by 25 to 40 percent and provide results in half the time it takes to do traditional telephone surveys. True 4.. Competitive intelligence allows managers to predict changes in business relationships, identify marketplace opportunities, and discover new or potential competitors. True MULTIPLE CHOICE 5 . A true marketing decision support systems (DSS) should be: a. flexible b. discovery-oriented c. interactive d. accessibility e. a DSS should be all of these 6. Marketing managers would typically use marketing research to: a. eliminate any guesswork in decision making b. implement a sales promotion c. handle an individual customer’s complaint d. determine why a new product failed e. do all of these 7 . The first step in the marketing research process is to: a. specify the sampling plan b. collect the data c. analyze the marketplace d. plan the research design e. define the marketing problem to be studied 8. Data previously collected for purposes other than the one at hand are an important source of information as the researcher defines the problem. These data are called _____ data. a.
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This note was uploaded on 04/06/2011 for the course ACCT 4050 taught by Professor Rodney during the Spring '11 term at UGA.

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Ch7,8,9StudyGuides - Chapter 7, 8 and 9 Study Guide...

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