MarketingTest1Teaser

MarketingTest1Teaser - Marketing 3100 Terrible Ten Teasers...

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Marketing 3100 Terrible Ten Teasers for Test One True/False 1. A competitive advantage is some unique aspect of a firm's offering, or of the firm itself, that causes target customers to patronize the firm rather than its competition. 2. Having a global vision means management recognizes and reacts to international marketing opportunities, is aware of threats from foreign competitors in all markets, and effectively utilizes international distribution networks. 3. Retailers who have give their sales clerks the authority to handle customer complaints without having to get approval from a supervisor are using empowerment. 4. The concept of marketing is the idea that people give up something to receive something. Multiple Choice 5. Which of the following is NOT a source of a sustainable competitive advantage: a. patent b. copyright c. fashion fad d. customer service e. Promotion 6. Personal selling is pervasive in organizational markets because: a. most of the situations involve fairly low cost items
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This note was uploaded on 04/06/2011 for the course ACCT 4050 taught by Professor Rodney during the Spring '11 term at UGA.

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MarketingTest1Teaser - Marketing 3100 Terrible Ten Teasers...

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