Chapter%2013%2014%20Study%20Guide - Chapter 13/14 Marketing...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 13/14 Marketing Channels and Supply Chain Study Guide: True/False 1. A marketing channel is a business structure composed of interdependent organizations that reach from the point of product origin to the consumer. Its purpose is to move products to their final consumption destination. 2.A wholesaler that takes title and physical possession of the goods is called a merchant wholesaler. 3The direct channel is used more often in business-to-business markets than in consumer markets. 4The use of supply chain management results in reduced inventory management costs. 5Horizontal conflict occurs among channel members on the same level, such as two or more different wholesalers or two or more different retailers that handle the same manufacturer's brands Multiple Choice 6.A business structure of interdependent organizations, reaching from the point of product origin to the consumer, is a: a. facilitating agency or place member b. marketing mix intermediary c. selective distribution channels
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/06/2011 for the course ACCT 4050 taught by Professor Rodney during the Spring '11 term at University of Georgia Athens.

Page1 / 2

Chapter%2013%2014%20Study%20Guide - Chapter 13/14 Marketing...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online