Chapter14MGS - Supply Chain Management CHAPTER 14 Marketing...

Info iconThis preview shows pages 1–13. Sign up to view the full content.

View Full Document Right Arrow Icon
CHAPTER 14 Marketing Lamb, Hair, McDaniel 10 Supply Chain Management
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Learning Objectives (continued) Discuss channels and distribution decisions in global markets Identify the special problems and opportunities associated with distribution in service organizations Describe the logistical components of the supply chain Discuss new technology and emerging trends in supply chain management
Background image of page 2
Learning Objective Describe the logistical components of the supply chain 7 7
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Supply Chain Supply Chain The connected chain of all the business entities, both internal and external to the company, that perform or support the logistics function. 1
Background image of page 4
Supply Chains Supply Chain Management A management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Comparing Marketing Channel to Supply Chain TREE PRODUCER DISTRIBUTION WHOLESALER RETAILER DELIVERY CONSUMER Marketing Channel O W N E R S H I P L O G I S T I C S SUPPLY CHAIN
Background image of page 6
Roles of Supply Chain Management Physical flow process that engineers the movement of goods Communicator of customer demand from point of sale to supplier 4
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Benefits of Supply Chain Management 8 LO Supply chain oriented companies commonly report: Reduced Inventory costs Lower inventory, transportation, warehousing, and packaging costs Greater supply chain flexibility Improved customer service Higher revenues Increased profitability
Background image of page 8
Market Factors Market Factors Market Factors That Affect That Affect Channel Channel Choices Choices Customer profiles Consumer or Industrial customer Size of market Geographic location 5 Industrial customers buy in large quantities & require more service
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Product Factors 5 Product Product Factors Factors That Affect That Affect Channel Channel Choices Choices Product Complexity Product Standardization Product Life Cycle Product Delicacy Product Price
Background image of page 10
Levels of Distribution Intensity Intensive Selective Exclusive A form of distribution aimed at having a product available in every outlet A form of distribution achieved by screening dealers to eliminate all but a few in any single area A form of distribution that established one or a few dealers within a given area. On Line http://www.target.com http://www.mossimo.com http://www.michaelgraves.com http://www.soniakashuk.com http://www.eddiebauer.com http://www.toddoldhamstudio.com http://www.cynthiarowley.com 5
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Levels of Distribution Intensity Intensity Level Intensity Level Objective Objective Number of Number of Intermediaries Intermediaries Intensive Selective Exclusive Achieve mass market selling.
Background image of page 12
Image of page 13
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/06/2011 for the course ACCT 4050 taught by Professor Rodney during the Spring '11 term at University of Georgia Athens.

Page1 / 52

Chapter14MGS - Supply Chain Management CHAPTER 14 Marketing...

This preview shows document pages 1 - 13. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online