MKT%203100%20%20Ch15%20Retailing%20Study%20Guide - MKT 3100...

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MKT 3100 Retailing Chapter 15 Study Guide T or F 1. Supermarkets are self-service retailers that specialize in food and food products although many now carry nonfood items as well. 2. A typical discount store competes by carrying a limited line of high-turnover, high- margin goods. 3. The six Ps of the retailing mix are product, place, price, promotion, personnel, and planning. Multiple Choice 4. _____ is defined as all activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use or consumption. a. Wholesaling b. Retailing c. Business d. Franchising e. Distribution 5. Which of the following is the best example of a retailer? a. the American Red Cross b. a television station c. a real estate company d. the local tax office e. an advertising agency 6. A retail store can be classified according to its: a. distribution method b. inventory control c. product assortment d. management style e. decor and atmosphere 7. Housing several departments under one roof, a(n) _____ carries a wide variety of
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This note was uploaded on 04/06/2011 for the course ACCT 4050 taught by Professor Rodney during the Spring '11 term at UGA.

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MKT%203100%20%20Ch15%20Retailing%20Study%20Guide - MKT 3100...

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