Ethics%20in%20a%20Competitive%20Society

Ethics%20in%20a%20Competitive%20Society - Ethics in a...

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Unformatted text preview: Ethics in a Competitive Society Mike Serkedakis Lecturer of Marketing Marketing and Professional Sales Social Responsibility, Social Responsibility, Ethics Ethics , and , and the Business Environment the Business Environment Ethics in Government ??? Ethics in Business ?? ? Sustainability Sustainability Sustainability The idea that ethical and socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profits and help the world at the same time. Ethics and Morals Ethics and Morals Ethics Morals The moral principles or values that generally govern the conduct of an individual. The rules people develop as a result of cultural values and norms. We CANNOT underestimate the impact of CULTURE Fundamental Ethical Principles • Do What is RIGHT – “The Golden Rule” – Do No Harm • Make Things Better – “Pay It Forward” – Give Time and Money • Respect Others • Be Fair • Be Compassionate – Be Loving Source: The Ethics Guy, Mr. Bruce Weinstein “Virtue”...
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Ethics%20in%20a%20Competitive%20Society - Ethics in a...

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