Lecture 1 Notes

Lecture 1 Notes - Desma 10 Fall 2010 Design Culture an...

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Desma 10 Fall 2010 Design Culture - an Introduction Notebook No. 1 Meeting 1, September 24, 2010 ****** What is Design ? What is Design Culture ? ****** Design understood in the widest possible sense: “Design is the conscious and intuitive effort to impose meaningful order.” Viktor Papanek, Design For the Real World (1971) ***** “All men are designers. All that we do, almost all the time, is design, for design is basic to all human activity. The planning and patterning of any act toward a desired, foreseeable end constitutes the design process. Any attempt to separate design to make it a thing by itself, works counter to the fact that design is the primary underlying matrix of life." Victor Papanek: Design for the Real World , 1971 ****** Bricolage ‘Bricolages’ are compositions designed by combining pre-existing designs.They express their creator’s identity and worldview, consciously or unconsciously. Bricoge is a form of communication by means of concrete objects and signs. For the social anthropologist Claude Lévi-Strauss (1908-2009) bricolage represented the ‘logic of the concrete’: a ‘material’ way of forming and communicating meanings. It differs from abstract philosophical or scientific thought. ******
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say that essentially We create culture by designing, but we also need cultural knowledge to be able to design. This raises the question: What is culture ? “Culture is one of the two or three most complicated words in the English language”. (Raymond Williams: Keywords, 1976) ****** Culture Etymology: the word culture comes from the Latin cultura: cultivation, tending. In a similar way “broadcasting” was originally an agricultural term, referring to a way of throwing the seeds around in the field. It was adopted in the early 20th century by media culture, and came to refer to the practice of sending programming to large scattered audiences by means of radio or television. ****** ‘Culture’ - three ways of using the word according to Raymond Williams: 1. A general process of intellectual, spiritual and aesthetic development. 2. A particular way of life, whether of a people, a period, a group, or humanity in general. 3. The works and practices of intellectual and especially artistic activity. ***** Culture has ‘material’ and ‘symbolic’ dimensions - material production (studied by archaeology, cultural anthropology) - compare with agriculture. - signifying or symbolic systems (studied by history, cultural studies) - compare with ‘cultivation of the mind’. These are related: all cultural processes involve both the material and the symbolic. ****** Culture - synthetic definition
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Lecture 1 Notes - Desma 10 Fall 2010 Design Culture an...

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