Lecture 3

Lecture 3 - Desma 10 Fall 2010 Design Culture - an...

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Desma 10 Fall 2010 Design Culture - an Introduction Notebook No. 3 Meeting 3, October 8, 2010 Design, Society, Technology The Origins of Design Culture ***** ‘Design’ The etymology of the word From disegno (Italian) = drawing. During the Italian Renaissance disegno was used as a way of planning paintings. It served as a set of instructions for the master painter’s helpers. 1540s: designare , “mark out, devise, choose, designate, appoint.” 1580s: desseign (thoughts must be “marked out” on paper. ..) ******* Pattern Books Pattern books disseminated designs in the form of technical drawings. Pattern books were models for production. The designs could be used directly or modified. Pattern books served design education, storing the knowledge and helping to pass it from master to student. Pattern books were the visual ”memory” of emerging design culture. ******** Design and Production “Design is what all forms of production for use have in common. It provides the intelligence, the thought or idea that organizes all levels of production, whether in graphic design, engineering and industrial design, architecture, or the largest integrated systems found in urban planning.” Richard Buchanan
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****** Two uses of the word “design” "I like design" ~ the look of things. "I am working on the design of a car" ~ the preparation of instructions for the production of manufactured goods. These are connected, because "the way things look is a result of the conditions of their making.” (Adrian Forty: Objects of Desire ) ******* The beginnings of Industrial Design The birth of industrial design in the late 18th century marks a transition from artisanal to industrial production. In artisanal production there is no clear separation between design and manufacture. Designs are often inherited, passed from master to disciple, or copied from pattern books. The birth of the designer’s profession is related with this transition. The designer’s role becomes separated from the manufacturing and marketing of designed items. The designer becomes a specialist with a professional identity of one’s own. ******* For centuries, curiosities were produced for the Rich and the Powerful. They were special artisanal products that a King or a Prince could display to his guests as signs of his power and wealth. Picture shows a Dragon Horn, 1560-70 (Augsburg, Germany) Some “princely treasures” had a nominal function, but they were rarely used. They were kept in “cabinets of curiosities.” Picture shows An ornamental lathe from the late 18th century ******** Automata Automata were unique showpieces made by clockmakers and mechanical engineers as ways of getting fame and demonstrating skills for potential clients.
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The Androids Charles, Marianne and Henry, created by the Jaquet-Droz family of clockmakers (1770s) are still kept today at Musée d’art et d’histoire, Neuchâtel, Switzerland. ****** From Automata to Mass Production
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Lecture 3 - Desma 10 Fall 2010 Design Culture - an...

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