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Unformatted text preview: 9-53CASE #2 1. Nike’s strategy is to create long-term revenue growth by creating compelling consumer experiences by creating and delivering innovative, “must have” products; deep personal connections with their brands; and compelling retail presentation. According to the 10-K, the five key areas are:a) Making the supply chain a competitive advantage, through operational disciplineb) Reducing product costs through a continued focus on lean manufacturing and product design that strives to eliminate wastec) Improving selling and administrative expense productivity by focusing on investments that drive economic returns in the form of incremental revenue and gross margin, and leveraging existing infrastructure across our portfolio of brands to eliminate duplicative costsd) Improving working capital efficiencye)Deploying capital effectively to create value for our shareholders2. The four long-term financial goals are:a) High single digit revenue growthb) Mid-teens EPS growthc) Increased return on invested capital and accelerated cash flows...
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