Health Education Journal
© The Author(s) 2010
Reprints and permission: sagepub.
Kamilah B Thomas, Department of Community and Family Health, College of Public Health, University of South Florida,
Tampa, FL 33612, USA
Folic acid promotion for Hispanic
women in Florida: A vitamin
Kamilah B Thomas
, Kimberlea Hauser
Nydia Y Rodriguez
and Gwendolyn P Quinn
Department of Community and Family Health, College of Public Health, University of South Florida, Tampa,
FL 33612, USA
Birth Defects Surveillance Program, Department of Pediatrics, College of Medicine, University of South Florida, Tampa,
FL 33612, USA
Department of Oncologic Sciences, College of Medicine, University of South Florida, Tampa, FL 33612, USA
To assess the barriers and benefits of taking multivitamins among Hispanic women exposed to
a folic acid social marketing campaign in Florida, USA.
Evaluation of non-pregnant women aged 18–35 from multiple Hispanic subgroups.
months, participants exposed to social marketing campaign educational materials were
given a supply of vitamins and reported, on a daily basis, how often they took a multivitamin with folic acid
and reasons why they may not have taken the multivitamin.
Forty-one women participated in the study and 65 per cent missed 10
days or less of taking the
supplement. The most common reason for not taking the vitamin was forgetting.
Compliance with multivitamin intake has numerous barriers. Therefore, continued educational
efforts by public health practitioners are necessary in order to reach Hispanic/Latino populations known to
have a high risk of neural tube defects.