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Unformatted text preview: http://heb.sagepub.com/ Behavior Health Education & http://heb.sagepub.com/content/37/3/403 The online version of this article can be found at: DOI: 10.1177/1090198109341929 2010 37: 403 originally published online 29 October 2009 Health Educ Behav A. Bryant, Lara Peck and Linda Pekuri Patricia A. Sharpe, Ericka L. Burroughs, Michelle L. Granner, Sara Wilcox, Brent E. Hutto, Carol Physical Activity Among Middle-Aged Women Impact of a Community-Based Prevention Marketing Intervention to Promote Published by: http://www.sagepublications.com On behalf of: Society for Public Health Education can be found at: Health Education & Behavior Additional services and information for http://heb.sagepub.com/cgi/alerts Email Alerts: http://heb.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://heb.sagepub.com/content/37/3/403.refs.html Citations: at BRIGHAM YOUNG UNIV on September 13, 2010 heb.sagepub.com Downloaded from 403 Health Education & Behavior , Vol. 37(3): 403-423 (June 2010) DOI: 10.1177/1090198109341929 © 2010 by SOPHE Impact of a Community-Based Prevention Marketing Intervention to Promote Physical Activity Among Middle-Aged Women Patricia A. Sharpe, PhD, MPH Ericka L. Burroughs, MA, MPH Michelle L. Granner, PhD Sara Wilcox, PhD Brent E. Hutto, MSPH Carol A. Bryant, PhD Lara Peck, MPH Linda Pekuri, MPH, LDN A physical activity intervention applied principles of community-based participatory research, the community- based prevention marketing framework, and social cognitive theory. A nonrandomized design included women ages 35 to 54 in the southeastern United States. Women ( n = 430 preprogram, n = 217 postprogram) enrolled in a 24-week behavioral intervention and were exposed to a media campaign. They were compared to cross-sectional survey samples at pre- ( n = 245) and postprogram ( n = 820) from the media exposed county and a no-intervention county ( n = 234 pre, n = 822 post). Women in the behavioral intervention had statistically significant positive changes on physical activity minutes, walking, park and trail use, knowledge of mapped routes and exercise part- ner, and negative change on exercise self-efficacy. Media exposed women had statistically significant pre- to postprogram differences on knowledge of mapped routes. No-intervention women had significant pre- to postpro- gram differences on physical activity minutes, walking, and knowledge of mapped routes. Keywords: social marketing; physical activity; community-based participatory research BACKGROUND Physical Activity and Public Health The negative impact of physical inactivity and the significant benefits from mod- est levels of physical activity on chronic disease morbidity and mortality are well Patricia A. Sharpe and Ericka L. Burroughs, University of South Carolina, Columbia. Michelle L. Granner, University of Nevada–Reno. Sara Wilcox and Brent E. Hutto, University of South Carolina, Columbia. Carol University of Nevada–Reno....
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