aa-33 - Health Education Journal http:/hej.sagepub.com/...

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http://hej.sagepub.com/ Health Education Journal http://hej.sagepub.com/content/early/2010/09/01/0017896910379692 The online version of this article can be found at: DOI: 10.1177/0017896910379692 published online 13 September 2010 Health Education Journal Randy M Page, Bettina F Piko, Mate A Balazs and Tamara Struk Media literacy and cigarette smoking in Hungarian adolescents Published by: http://www.sagepublications.com can be found at: Health Education Journal Additional services and information for http://hej.sagepub.com/cgi/alerts Email Alerts: http://hej.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: at BRIGHAM YOUNG UNIV on September 13, 2010 hej.sagepub.com Downloaded from
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Article h e j Health Education Journal XX(X) 1–12 © The Author(s) 2010 Reprints and permission: sagepub. co.uk/journalsPermissions.nav DOI: 10.1177/0017896910379692 hej.sagepub.com Corresponding author: Randy M Page, Department of Health Science, Brigham Young University, Provo, Utah, 221 Richards Building, Provo, UT, USA 84602 E-mail: randy_page@byu.edu Media literacy and cigarette smoking in Hungarian adolescents Randy M Page a , Bettina F Piko b , Mate A Balazs b and Tamara Struk a a Department of Health Science, Brigham Young University, USA b Department of Behavioral Sciences, University of Szeged, Hungary Abstract Objective: To assess smoking media literacy in a sample of Hungarian youth and to determine its association with current smoking and susceptibility to future smoking. Design: Quantitative cross-sectional survey. Setting: Four elementary and four high schools in Mako, Hungary. Method: A survey form was administered in regularly-scheduled classes to 546 eighth- and twelfth-grade students that included the smoking media literacy (SML) scale and items assessing cigarette use. Logistic regression was used to examine the relationship of smoking media literacy with current smoking, and also separately for susceptibility to smoking in the future, as dependent dichotomous variables. Results: Smoking media literacy was lower among the Hungarian adolescents than what has been previously reported in American adolescents. Multivariate logistic regression analysis results showed smoking media literacy to be associated with reduced risk of current smoking status at a similar level to that found in American adolescents. However, unlike previous research in American adolescents, smoking media literacy and susceptibility to future smoking was not associated. Reduced smoking may be most associated with the representation-reality domain of media literacy, which relates recognition of what is portrayed in the media with reality. Conclusion:
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aa-33 - Health Education Journal http:/hej.sagepub.com/...

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