aa-46 - Health Promotion Practice http:/hpp.sagepub.com/...

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http://hpp.sagepub.com/ Health Promotion Practice http://hpp.sagepub.com/content/11/5/665 The online version of this article can be found at: DOI: 10.1177/1524839908330805 2010 11: 665 originally published online 25 March 2009 Health Promot Pract Kandi L. Walker, Joy L. Hart, Jennifer L. Gregg and A. Scott LaJoie Undressing ''Health Fashion'': An Examination of Health-Cause Clothing and Accessories Published by: http://www.sagepublications.com On behalf of: Society for Public Health Education can be found at: Health Promotion Practice Additional services and information for http://hpp.sagepub.com/cgi/alerts Email Alerts: http://hpp.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://hpp.sagepub.com/content/11/5/665.refs.html Citations: at BRIGHAM YOUNG UNIV on September 13, 2010 hpp.sagepub.com Downloaded from
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Health Promotion Practice September 2010 Vol. 11, No. 5, 665-674 DOI: 10.1177/1524839908330805 ©2010 Society for Public Health Education Authors’ Note: Please send correspondence concerning this man- uscript to Kandi L. Walker, PhD, University of Louisville, Department of Communication, 310 Strickler Hall, Louisville, KY 40292; e-mail: kandi.walker@louisville.edu. Undressing “Health Fashion”: An Examination of Health-Cause Clothing and Accessories Kandi L. Walker, PhD Joy L. Hart, PhD Jennifer L. Gregg, PhD A. Scott LaJoie, PhD, MSPH The obsession for bracelets, the connection to a cause and the power of words are being shared across the USA, in all walks of life and at all levels of sports. Everyone from elementary school kids to retired folks, Little Leaguers to All-Stars, armchair quarterbacks to Pro Bowlers are wearing their hearts on their sleeves and their allegiances on their wrists. They’re on the cutting edge of fashion, phi- lanthropy and collectibles all at once. (para. 6) These simple rubber wristbands extended to causes beyond health (e.g., sports, spirituality, general mottos) and may have been a catalyst for numerous corporate sponsorships of items to raise awareness and money for health foundations and causes. In this article, we trace the origins of these bands and other health fashion items, examine types of health fashion, review the literature related to the phenome- non, and examine the effectiveness and implications of health fashion. We define health fashion in broad terms related to items that can be worn, displayed, or used. Fashion is defined as current style or prevailing cus- tom; thus, our view of health fashion centers in public interest relating to the wide array of commodities that represent health issues or concerns. Although we review some precursors to recent health fashion items, our examination concentrates on health fashion from mid-2004 to date. > FASHION AND SOCIETY
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aa-46 - Health Promotion Practice http:/hpp.sagepub.com/...

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