rr - Swensons Key Genre Terms authorship: what is the...

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Swenson’s Key Genre Terms authorship : what is the source of “power” in creation/perpetuation of genres? Is it the audience (a ritualistic, mythic view)? Or is it the Hollywood studios (bourgeois capitalist power structures perpetuating their devious control over the innocent public)? what is the source of “power” in creation/perpetuation of genres? Is it the audience (the ritualistic, mythic view)? Is it the Hollywood studios (your typical bourgeois capitalist power structures perpetuating their devious control over the innocent public)? Is it the consumer? (“It’s all in the bottom line--only money counts and the studios make films that make money.”) codes, icons, conventions : particular patterns of narrative and visual meaning that develop meaning within a specific and become marks, (related to ritual or a repetition of an act with significance, may be related to human need for mythic and meaningful social connections). Iconography generally describes visual patterns, costumes, sets, props, actions, or lines of dialogue which have been repeated in a particular context so frequently they have
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rr - Swensons Key Genre Terms authorship: what is the...

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