Ethics 10 - Ethics#10 Bus 315-004 Credit cards go after...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Ethics #10 Bus 315-004 March 11, 2011 Credit cards go after college students By Kathy Chu, USA TODAY (4/4/2008) Banks are getting more aggressive — and creative — in their efforts to pitch credit cards to college students by hawking cards near college campuses and striking exclusive partnerships with college alumni associations, according to a growing body of research. The latest sign: A study released by the U.S. Public Interest Research Group shows that 76% of students say credit cards have been marketed to them through tables set up on or near college campuses, and nearly a third of these students have been offered a free gift to sign up. T-shirts were the most common gift given, but students also received Frisbees, candy, pizza — even iPods — to fill out a credit card application, according to the group's research. No comparable data exist for previous years. Still, the group's research provides anecdotal evidence that "credit card companies are increasing their efforts to target college students," partly with "free gifts that appear to be getting more substantial" in value, says Ed Mierzwinski, consumer program director at US PIRG.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/08/2011 for the course BUS 315 taught by Professor Powell during the Spring '11 term at University of Hawaii, Manoa.

Page1 / 2

Ethics 10 - Ethics#10 Bus 315-004 Credit cards go after...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online