Ch 4 - Ch.4: Global Management Warm-up: In your groups, try...

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Ch.4: Global Management Warm-up: In your groups, try to count the total number of countries represented by the products which you are carrying (collectively). You can classify these products by 1) the countries in which they were made, or 2) the countries from which their brands originate.
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Globalization: The trend towards greater interdependencies between the world’s economies. Technological developments (transportation, telecommunications/Internet technology, mass production, etc.) Reduction in trade restrictions. Liberalization of international capital flow. Privatization of state-controlled economic enterprises.
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Approaches to International Management Ethnocentric managers (Ford managers in Brazil should be American. Suzuki managers in Pakistan should be Japanese) Polycentric managers (Kraft managers in Korea should be Korean. Casio managers in Iceland should be Icelandic.) Geocentric managers (Nestle managers in S. Africa should be the best global managers regardless of their nationality.) How might these approaches differ by business function (finance, marketing, accounting)?
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Multinational Corporation A business that owns assets and has operations in several countries. Why do multinational corporations operate abroad? New markets Access resources Seek knowledge or “know-how” Achieve economies of scale Access foreign capital Avoid barriers to trade
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This note was uploaded on 04/08/2011 for the course BUS 315 taught by Professor Powell during the Spring '11 term at University of Hawaii, Manoa.

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Ch 4 - Ch.4: Global Management Warm-up: In your groups, try...

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