Young+Adults+Stop+Smoking

Young+Adults+Stop+Smoking - Smoking Cessation: What Do...

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Smoking Cessation: What Do Young Adults Really Want? Chimeremma Nnadi (MD, MPH) Craig S. Fryer (DrPH, MPH) – Mentor 1
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Tobacco Smoking Prevalence US Population (NHIS) 0 5 10 15 20 25 30 35 40 45 50 1965 1970 1980 1990 2000 2002 2003 2004 2007 2008 Adult Smokers 18-24yrs 2
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18- 24 yr-olds: Demographic group with highest smoking prevalence (US) Little evidence of declining prevalence 6.5 million young adult smokers (2007) Over 2 million smoking-related deaths (2007) YA Smoking Background 3
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YA QuitBehavior (NHIS) Want to Quit Completely 70% Serious Attempt past year 50% Behavioral Treatment 2.6% Pharmacotherapy 8.2% Quit line(California) 1.25% 4
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What do Young Adults Really Want in Smoking Cessation Programs? 5
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Underlying Theories Trans Theoretical Model Stages of Change Model Social Marketing Theory Model Behavior Change for Social Good 6
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Methods Focus Group Discussions 35 Participants (Purposeful Selection) The 5 groups stratified on the basis of: Gender Race Education (College, Non-college) Employment Status* Goal: 6 focus groups Personal Interviews 2 completed Goal: (1 member of each group) 7
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Recruitment Started July 2008 Colleges and Other Tertiary Institutions Community Groups and Churches Utilized “Gate-keepers” Challenges 8
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Methods Focus Groups and Interviews conducted over 3 months Audio Recorded and Transcribed Verbatim Data Management using ATLAS.ti Assistance from the UCSUR - QDAP 9
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Focus Group Themes Smoking Debut Patterns of Smoking Addiction Benefits of Smoking Smoking Networks and Peer Pressure Targeted Advertising Perceptions of SC Services Pricing and Costs of Tobacco Bars, Clubs, and Smoking Tobacco Smoking Regulations 10
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Smoking Debut 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 7-10 years 11-14 year s 15-17 years 18-24 year s Age at 1st Cigarette (n=35) 11
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Smoking Debut My uncle, he smoked a lot around the house, so sometimes he let me smoke his cigarette. I was fourteen and I used to get cigarettes off of him. (F, 18) …my mum, my dad, my grandma all smoke. So when you have a problem, or you are stressed out you went downstairs and there was always a cigarette. So maybe if I didn’t have parents who smoked, I would never have thought about it. (F, 18) I don’t have any family members who smoke… Smoking was strictly outlawed in my high school. So I am a kinda outlaw in that sense. (M, 20) 12
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Similar to the range of smoking patterns in the general population I mean even now I only smoke during the weekends. I smoke like 2-3 cigarettes every week
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Young+Adults+Stop+Smoking - Smoking Cessation: What Do...

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