E-Commerce

E-Commerce - ECommerce WhatisECommerce...

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E-Commerce
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What is E-Commerce Buying and Selling over a network Business Strategy Relies Global Communications Infrastructure Secure Payment System Multimedia Publishing Infrastructure Social Acceptance A company's homepage is its face to the world and  the starting point for most user visits. Improving  your homepage multiplies the entire website's  business value.
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Terminology Bricks-and-mortar business Company with a physical location Clicks-and-mortar business Online presence without physical location Company with a physical location and  online presence Theoretically, lower costs
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Business Models B2C (Business to Consumer) the general public Disintermediation Personalize offerings to a  consumer’s profile Target Advertising
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Business Models C2C (Consumer to Consumer) Consists of individuals  using the Internet to sell  products and services  directly to other individuals An online auction is similar  to negotiating, in which  one consumer auctions  goods to other consumers eBay is a popular online  auction
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Business Models B2B (Business to Business) form of e-commerce Businesses selling to  businesses Relaying info across the  supply chain Direct integration of data  into back office systems 
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B2B E-Commerce Sale and exchange of products and service between  businesses Many businesses engage in both B2B and B2C Supply chain creates and distributes products 
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Business Models B-2-E (Business to Employee) The use of intranet technology to handle activities that  take  place within a business Also called intra business e-commerce Increases profits by reducing expenses within a company
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Advantages of E-Commerce Global market 24/7 Businesses have access to 459 million people with Internet access Customers can conduct price comparisons easily Feedback can be immediate Changing information can be available quickly FAQ (frequently asked questions) pages can provide easy access  to customer support Ability to gather customer information, analyze it, and react New and traditional approaches to generating revenue Manufacturers can buy and sell directly, avoiding the cost of the 
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This note was uploaded on 04/09/2011 for the course CIS 0835 taught by Professor Forman during the Spring '11 term at Temple.

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E-Commerce - ECommerce WhatisECommerce...

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