privacy - Is there an advertising balancing act How much of...

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Unformatted text preview: Is there an advertising balancing act How much of a trade-off for Internet innovation are we willing to accept in exchange for reduced privacy?  How much are free Internet searches worth ??  How much privacy do we expect?  What have you searched for over the past 2 years?  Google Street View: http://maps.google.com/help/maps/streetview/  Interesting websites  http://w01.co.delaware.pa.us/pa/publicaccess.asp?real.x=0&UAYN=I+Agree  http://www.zillow.com Former Sun Microsystems CEO Scott McNealy famously said in 1999 that You have zero privacy anyway. Get over it. Not everyone is willing to do so, however. Roger Wood, senior VP of Amobees Roger Woods and others feel that younger people don't really care about privacy on the internet and that people are willing to forgo privacy for free internet  Helen Nissenbaum , NYU professor, people expect varying amounts of privacy depending on where they are, even when online and in public Query : Search question  IP address of the computer (number that uniquely identifies a computer on the Internet)  Often, a web site will also assign you a cookie. This is simply a way for your browser to communicate to the web site that you've been there before (not you personally -- such as your name and address -- but you as in a particular web...
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privacy - Is there an advertising balancing act How much of...

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