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Unformatted text preview: Speech 2050: Media, Culture & Society Study Guide Exam 4 Chapter 13: Mass Media Effects Magic Bullet Theory: Media have immediate and direct influence (To simplistic, underestimates the publics critical thinking) Cumulative Effects Theory: Media influence is gradual over time Minimalist Effects Theory: Media effects are mostly indirect Two Step Flow: media affects individuals through opinion leaders (friends, acquaintances and family)personal contact is more important than media contact Multistep Flow: media affects individuals through complex interpersonal connections (the web of social relationships affects individuals) Status Conferral: media attention enhances prominence for issues & people by giving them coverage Agenda Setting: media tell people what to think about not what to think Narcoticizing Dysfucntion: people deceive themselves into believing when they are only well informed Life Style Effects Socialization: learning how to fit into society ex: hasta la vista Living Patterns: reflect and shape lifestyles ex: Everybody Hates Chris Intergenerational Eavesdropping: we hear things we arent suppose to media has eroded the boundaries b/w generations and gender ex: locker-room talk, birds & the bees, Golden Girls Attitude Effects Influencing Opinion: except for major events that trigger sudden turn around media effects on public opinion are gradual Role Models: basis for imitation of fashion, mannerisms, speech, behavior & action Stereotypes: paint broad pictures that create generalization in media messages Cultural Imperialism: one cultures dominance over another Violence Theories Observational Learning: learned behavior from real life/ learning about violence through violence Cathartic Effect: people release violent inclinations by seeing them portrayed (media violence as positive) Socially Positive Action: promotes people to engage in socially positive action ex: The Burning Bed Aggressive Stimulation Theory: people are inspired to violence by media depictions (media violence as negative) ex: Bobo Doll Studies kids seemed more violent after watching violence in movies instead of playing with doll they beat it up Catalytic Theory : media violence is among factors that sometimes contribute to real life violence (Whether: violence is rewarded in media, media exposure is heavy, a violent profiles persons fit other profiles) Societal Debilitating Effects: TV violence leads people to think they are more danger than they really are (scares more people than inspires people to commit violence) Desensitizing Theory: tolerance of real-life violence grows because of media- depicted violence Issue #5 Do Video Games Encourage Violent Behavior?...
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- Spring '09