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Unformatted text preview: Speech 2050: Media, Culture & Society Study Guide Exam 4 Chapter 13: Mass Media Effects • Magic Bullet Theory: Media have immediate and direct influence (To simplistic, underestimates the public’s critical thinking) • Cumulative Effects Theory: Media influence is gradual over time • Minimalist Effects Theory: Media effects are mostly indirect – Two Step Flow: media affects individuals through opinion leaders (friends, acquaintances and family)personal contact is more important than media contact – Multistep Flow: media affects individuals through complex interpersonal connections (the web of social relationships affects individuals) – Status Conferral: media attention enhances prominence for issues & people by giving them coverage – Agenda Setting: media tell people what to think about not what to think – Narcoticizing Dysfucntion: people deceive themselves into believing when they are only well informed • Life Style Effects – Socialization: learning how to fit into society ex: hasta la vista – Living Patterns: reflect and shape lifestyles ex: Everybody Hates Chris – Intergenerational Eavesdropping: we hear things we aren’t suppose to media has eroded the boundaries b/w generations and gender ex: locker-room talk, birds & the bees, Golden Girls • Attitude Effects – Influencing Opinion: except for major events that trigger sudden turn around media effects on public opinion are gradual – Role Models: basis for imitation of fashion, mannerisms, speech, behavior & action – Stereotypes: paint broad pictures that create generalization in media messages • Cultural Imperialism: one cultures dominance over another Violence Theories • Observational Learning: learned behavior from real life/ learning about violence through violence • Cathartic Effect: people release violent inclinations by seeing them portrayed (media violence as positive) • Socially Positive Action: promotes people to engage in socially positive action ex: The Burning Bed • Aggressive Stimulation Theory: people are inspired to violence by media depictions (media violence as negative) ex: Bobo Doll Studies kids seemed more violent after watching violence in movies instead of playing with doll they beat it up • Catalytic Theory : media violence is among factors that sometimes contribute to real life violence (Whether: violence is rewarded in media, media exposure is heavy, a violent profiles persons fit other profiles) • Societal Debilitating Effects: TV violence leads people to think they are more danger than they really are (scares more people than inspires people to commit violence) • Desensitizing Theory: tolerance of real-life violence grows because of media- depicted violence Issue #5 Do Video Games Encourage Violent Behavior?...
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This note was uploaded on 04/08/2011 for the course SPCH 2050 taught by Professor Walton during the Spring '09 term at Georgia State.
- Spring '09