HW6_Association_2010

HW6_Association_2010 - Confidence (%). Inspect the results...

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DSCI 4520/5240 – Data-Based Decision Support Systems HW6 Data: ASSOCS Analysis: Association Analysis Due: Nov 17 HW Instructions: 1. Open the ASSOCS data using SAS Enterprise Miner 5.3. 2. Follow the analysis steps described in the handout provided by your instructor. 3. Turn in a printed word document with (i) a brief one-paragraph description of the ASSOCS problem, (ii) a brief one-paragraph outline of your analysis including a screen shot of your final Diagram, (iii) screen shots of various analysis steps as listed below, and (iv) your answer to the 2 questions listed at the end. Screenshots Screen #1: Sort the association analysis results by descending Support (%). Inspect the results and get a screen shot of the first 4-5 rows. Screen #2: Sort the association analysis results by descending
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Unformatted text preview: Confidence (%). Inspect the results and get a screen shot of the first 4-5 rows. Screen #3: Sort the association analysis results by descending Lift value. Inspect the results and get a screen shot of the first 4-5 rows. Questions: 1. Refer to screen #1. What is the Support (%) on the first row? Explain in your own words the meaning of this percentage. 2. Refer to screen #2. What is the Confidence (%) on the first row? Explain in your own words the meaning of this percentage. 3. Refer to screen #3. What is the Lift value on the first row? Explain in your own words the meaning of this value. HINT: Support, Confidence, and Lift, are defined in lecture 10 slides (Market-Basket analysis)....
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This note was uploaded on 04/10/2011 for the course DSCI 4520 taught by Professor Staff during the Spring '08 term at North Texas.

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