4 Principles of Marketing Strategy.docx - 4 Principles of...

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4 Principles of Marketing StrategyHow do I get customers?How do I determine my target markets?What’s my competitive advantage?
-What do you specialize in?
Differentiation-How are you different or better than your competitors? Why should people buy from YOU?
- Where are you or where could you be the best?Segmentation-Who are the specific customers that value your product and will pay more for it?
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