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Speech Notes - 1 Ultimate terms Words or phrases that are...

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1.) Ultimate terms- Words or phrases that are highly revered , widely accepted, and carry special power in a culture. There are god terms, devil terms, and charismatic terms. Examples: God terms are like fact, progress, family values, and critical thinking. Devil terms are words that represent negative connotations like terrorists and racist. Charismatic terms are like democracy111 and democracy. 2.) Doublespeak- make words worse or better then they really are by providing less sting . Example: In the business world, no one gets fired or laid off anymore. What you say can be taken two ways between what you intended and what the audience takes it as. Mercedes doesn’t sell used cars anymore; they sell pre-owned cars, which is really the same thing. 3.) Vivid language- Very descriptive and captures attention. Example: The glass shattered into pieces. 4.) Intensified language- Language that is intense is emotional , metaphorical, opinionated, specific, forceful, and evaluative. Using exaggerated terms. Example: “You are shockingly stupid” versus “You are not real smart.” 5.) Powerless language- using useless words like ums. Define each type of power: 1.) Reward power- Reward power increases attractiveness: we like those who have the power to reward us and who do in fact give us rewards. 2.) Coercive power- if you have the ability to remove rewards or to administer punishments you have coercive power. Example: parents may grant as well as deny privileges to their children. 3.) Expert power- Group members regard you as having expertise or knowledge- whether or not you truly possess such expertise. This power increases when you arte seen as being unbiased and having nothing to gain personally from influencing others.
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4.) Information power- or persuasion power, if you’re seen as someone who can communicate logically and persuasively. Describe the primary communication activities for each step in the problem-solving sequence: 1.) Define and Analyze the Problem- Define a problem with an open-ended question.
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