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Unformatted text preview: o Families have less money o Few movie theatres in the suburbs The anti-communist witch hunts of the 1940s and 1950s give Hollywood a bad name. The arrival of popular TV in the 1950s gives movies a serious competitor. The invention of VCRs in the 1970s means you dont have to go the theatre anymore. And yet movies survived o Movies are a bigger business than they were before all these things The Business of Movies The average major studio movie costs about $70 million to make, including marketing. 80%-90% of new movies do NOT make a profit at the box office. Studios use several other sources of revenue to make up this shortfall. o Video and DVD sales and rentals (50% of all domestic film income) o Distributing films in foreign markets...
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- Fall '10